Brand
A structural engineering firm
Brand film & content · Director of Marketing · 2024–present
Turning technical engineering work into public-facing brand stories — including the firm's role on NASA's Artemis program.
About
You already have a story — but you might be too close to it to see it.
That's not a content problem — it's a story problem. Finding the story is the job EtchWork was built for: more than a decade of documentary work for PBS, Netflix, Amazon and HBO, where the craft comes down to getting real people to say the true thing, then shaping it so strangers lean in. Your company's story is already there, buried under everything else. EtchWork digs it out and turns it into content people actually choose to watch.
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Selected work
Brand
A NYC menswear label
Brand storytelling & campaign content · 2024–present
Shaping the narrative behind product launches and seasonal drops — concept, shoot, and produce across digital and social.
Documentary
GOSPEL
PBS · Producer · 2024 · NAACP Image Award nominee
A landmark series on the history and power of Black gospel music.
Watch on PBS →
Documentary
The Black Church
PBS · Co-Producer · 2021 · Emmy nominee
This Is Our Story, This Is Our Song — the 400-year story of the Black church in America.
Watch on PBS →
Documentary
Who Killed Malcolm X?
Netflix · Lead Researcher · 2020 · Emmy nominee
A years-long investigation that helped reopen the case into Malcolm X's assassination.
Watch on Netflix →